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Such unprecedented growth in the global digital advertising industry we are witnessing. Spending is expected to rise from $627 billion in 2023 to $836 billion by 2024 which shows how excited marketers are about digital advertising revenue potential. This translates into more opportunities for publishers to find ways of making money from their sites online. But if you consider all the options available, deciding on which web billing option is right for you can be mind-boggling indeed. In this blog, we will compare two giants in the business - Google AdSense and MonetizeMore - to guide your informed choice. What Is Google AdSense? Google AdSense is a highly sought-after advertising network around the globe that provides a simple way for publishers to make money from their websites. In this way, advertisements are displayed which relate more closely with the people visiting such sites hence increasing chances of being clicked on and revenue as well. The platform relies on sophistica

If one wishes to entirely prevent third party cookies by that point in time, then their digital advertising guidelines too will adhere to the same. So this transformation must include the ad publishers who use them for their customers' marketing purposes. In such an instance, Google's advertising identifiers are not the only case being examined. This mode of digital marketing uses these ids so personalized ads can be displayed and yet still keep users' privacy, which is something that is purposely sought after. What Are Publisher Provided Identifiers (PPIDs)? PPIDs are unique codes composed of letters and numbers that publishers can assign to individuals within their digital ecosystem. Such tags enable publishers to monitor the behaviors performed by users across different devices or Google platform partners Google platform partners without depending on any third-party cookies. While cookies hold client's information in the browser, PPIDs are maintained by printer

In today's world, third-party cookies are on their way out and so the advertising landscape has begun to change. Publishers have been relying on third-party cookies to deliver targeted ads for many years, but as privacy concerns increase, a new approach is necessary. Google Topics API is an emerging platform that aims at balancing user privacy with effective ad targeting; thus it becomes possible to maintain this equilibrium. This blog describes what the Topics API is all about, how it operates and its potential changes in programmatic advertising with a detailed comparison of its predecessor, Federated Learning of Cohorts (FLoC), as well as those who constructed it who are also compared with three cookies that focus on highlighting them all. What is Google Topics API ? The Google Topics API is one of the prominent parts of the Google Privacy Sandbox initiative aimed at improving users' online advertising. Those days are gone when you could get detailed computing informati

Maximizing advertisers' incomes and maintaining a good experience is essential for those who wish to keep pace with changes in the constantly changing ads publisher sector. Because of outstanding viewability metrics, Google's current advertising products can pump up their earnings in a novel manner, in addition to having high ECPMs. The people who benefit from this are as follows: by providing advice on publisher revenue, there is an increase in publisher revenue. The paper will look at the most current methods aimed at increasing publisher revenue management and user engagement for publishers. Web Interstitials: New Triggers Web Interstitial is a popular product created by Google that can be viewed on desktops as well as on mobile phones. This type of ad occupies the whole page of a website and is used to generate content and revenue that will benefit the ads publisher . It agrees with the Best Advertising Standards. Now, website advertisers can place impactful ads on th

Google Ad Manager 360 (GAM 360) is a robust platform developed specifically for publishers. It includes ad serving, programmatic demand management, audience targeting, productivity optimization, inventory management, advanced reporting, and analytics among other features. Buying GAM 360 can boost your earning potential while making it easier to run ads and target customers. In this all-inclusive manual, we will comprehend the fundamentals of GAM 360, spell out its operation, and also underscore some of the key benefits it offers for publishers to help you with your first steps. This article will help you determine how much Google Ad Manager 360 has affected your publishing business, even if you have been managing ads for a short period of time or need to improve your strategies. What is Google Ad Manager 360 (GAM360)? Google Ad Manager 360 (GAM 360) is a sophisticated tool for advertisers who wish to reach their audience through the publishers' platform, thereby easing advert

According to some marketing experts, missing a chance would just be like not engaging Google Ad Manager , where a failure to do so might cost one dearly. What exactly is Google Ad Manager , what is it used for, and how does it compare with some other Google products? What is Google Ad Manager? Google employs Ad Manager for publisher earnings, whereas AdSense focuses on as many small-scale publishers as possible, helping them display relevant ads on their websites or blogs, whereas for more established ones, it has Ad Manager . It was in 1995 that a program by the name of DoubleClick was created to show banner advertisements on many different Web pages. After which, DoubleClick was acquired by Google in 2007, and this led to the establishment of DoubleClick Ad Exchange, which enabled leading publishers to sell advertisement content directly. Google, on the other hand, introduced DoubleClick for Publishers, where publishers could now have more control over their ad groups and ma