Google Ads Skillshop: Your Gateway to Smarter Ad Management

In an era of short attention spans and stiff competition, it's not an option but a necessity to have ad technology expertise. You're an agency, a freelancer, a digital marketer, or a business owner, and to achieve scalable outcomes, you need to grasp the advertising ecosystem of Google. One of the easiest and most efficient ways of obtaining this information is Google Ads Skillshop. What else does it offer, however, other than certificates? How is it connected to Google Ad Manager Skillshop, and why are we required to work with Google Ad Manager partners ? Let's delve into specific details that go beyond the typical information found in textbooks. Understanding the Core: Google Ad Manager vs. Google Ads Before we get to certifications, let's create a differentiation between Google Ad Manager and Google Ads. The latter is more about campaign building and management, while Google Ad Manager is an end-to-end solution for publishers to manage ad inventories, drive max...